Boston University, Masters of Science in Advertising, 5 Semester(s)

The MS in Advertising provides advanced, focused learning in the essence and practice of the industry-honing skills in strategic thinking and practice. The program helps students develop expertise in account strategy, creative development, consumer insight, media, and account management. It cultivates strong abilities to write, design, and present ideas in a thoughtful, professional, and persuasive manner. Students learn the importance of collaboration by working in creative and account teams. The program is designed to blend an understanding of traditional advertising campaigns with fast-changing best practices in the area of professional strategies and creative execution. Learning occurs in the classroom, in the community, and during internships. AdLab, the advertising agency operated by students, provides students with the real-world experience of working on an account team for a client who pays a fee for professional–quality services. Students graduating from this program have the knowledge and skillset to enter the advertising industry with both academic and practical exp... Read more

The MS in Advertising provides advanced, focused learning in the essence and practice of the industry-honing skills in strategic thinking and practice. The program helps students develop expertise in account strategy, creative development, consumer insight, media, and account management. It cultivates strong abilities to write, design, and present ideas in a thoughtful, professional, and persuasive manner. Students learn the importance of collaboration by working in creative and account teams. The program is designed to blend an understanding of traditional advertising campaigns with fast-changing best practices in the area of professional strategies and creative execution. Learning occurs in the classroom, in the community, and during internships. AdLab, the advertising agency operated by students, provides students with the real-world experience of working on an account team for a client who pays a fee for professional–quality services. Students graduating from this program have the knowledge and skillset to enter the advertising industry with both academic and practical expertise. These experiences are enhanced by a challenging variety of individual and team-based projects focused on creative, management, media, brand building, consumer insight, and technological acumen.

Education is a discovery and creation process. At Boston College, you are engaged in this process in the classroom and through campus programs that inspire creativity, foster friendship, foster leadership, and foster social well-being. They are dedicated to providing need-based financial assistance and helping students to obtain a variety of assistance to meet their full and proven financial needs therefore the college offers a limited number of merit scholarships. In fact, the Presidential Scholarship is their only academic merit-based scholarship, covering full tuition for 15 qualified applicants each year.

For more information on this course, you can get in touch with Manya Education for a detailed discussion and understanding of requirements. Just share your details and we will reach out to you for a FREE session.

 Read less