Emory University, Masters of Business Administration - One Year (Product and Brand Management), 8 Semester(s)

The Goizueta MBA is the only top-20 MBA program offering world-class academics and small-by-design classes delivered in a dynamic, global city. Earn an internationally-recognized MBA and receive high-quality, personalized feedback plus access to Fortune 500s and emerging businesses alike. Our comprehensive One-Year MBA curriculum provides a full MBA academic experience plus critical problem-solving skills all in 12 months.

Through client-focused projects, hands-on leadership training, and immersive global exposure, you'l customize an academic experience aligned to your professional and personal goals. Marketing affects every consumer purchasing decision, and a marketing background provides skills necessary to spend dollars and target audiences wisely. Goizueta's marketing faculty places a strong emphasis on marketing strategy with faculty research revolving around making rigorous conceptual and theoretical advances and empirically testing theories in the strategy area.

All Goizueta marketing courses contain experiential learning exercises, including several lab ... Read more

The Goizueta MBA is the only top-20 MBA program offering world-class academics and small-by-design classes delivered in a dynamic, global city. Earn an internationally-recognized MBA and receive high-quality, personalized feedback plus access to Fortune 500s and emerging businesses alike. Our comprehensive One-Year MBA curriculum provides a full MBA academic experience plus critical problem-solving skills all in 12 months.

Through client-focused projects, hands-on leadership training, and immersive global exposure, you'l customize an academic experience aligned to your professional and personal goals. Marketing affects every consumer purchasing decision, and a marketing background provides skills necessary to spend dollars and target audiences wisely. Goizueta's marketing faculty places a strong emphasis on marketing strategy with faculty research revolving around making rigorous conceptual and theoretical advances and empirically testing theories in the strategy area.

All Goizueta marketing courses contain experiential learning exercises, including several lab courses that revolve around strategic marketing projects with outside firms. Goizueta is a leader among business schools in this real-world learning style. Several of our faculty members have received best paper awards for research published in the Journal of Marketing, the oldest and most cited scholarly journal, focusing on topics such as market structure, marketing strategy, and evolution of customer preference.

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