Northwestern University, Masters of Science in Integrated Marketing Communications - Messages and Content (Strategic Communications), 15 Month(s)

Integrated marketing communications (IMC) is a strategic, innovative approach through which organizations drive performance by engaging, serving and communicating with consumers and other constituents. IMC combines qualitative understanding of consumers with large-scale analytics to develop communications and content that build and maintain strong brands. Grounded in advertising and direct media communications, IMC has emerged as the premier way for organizations to manage customer experiences in the digital age. The IMC Full-Time degree combines classroom learning with real-world marketing communications experiences and domestic and global travel opportunities.

The program is designed to help launch your career in marketing communications by giving you a high-quality foundation in the principles of IMC and applied training while connecting you with industry professionals.Corporate communications and public relations are becoming increasingly sophisticated and effective. Through the Strategic Communications sub-sequence, you gain a deep understanding of professional com... Read more

Integrated marketing communications (IMC) is a strategic, innovative approach through which organizations drive performance by engaging, serving and communicating with consumers and other constituents. IMC combines qualitative understanding of consumers with large-scale analytics to develop communications and content that build and maintain strong brands. Grounded in advertising and direct media communications, IMC has emerged as the premier way for organizations to manage customer experiences in the digital age. The IMC Full-Time degree combines classroom learning with real-world marketing communications experiences and domestic and global travel opportunities.

The program is designed to help launch your career in marketing communications by giving you a high-quality foundation in the principles of IMC and applied training while connecting you with industry professionals.Corporate communications and public relations are becoming increasingly sophisticated and effective. Through the Strategic Communications sub-sequence, you gain a deep understanding of professional communications through a strategic lens. You learn to deliver messages across platforms and audiences, all while integrating policy and ethical considerations that support corporate social responsibility.

Going beyond basic communications tactics to communicate strategically, effectively and authentically brings value to an organization, giving you an advantage in your career. Strategic communications touches many disciplines, including public affairs and public relations, government affairs, corporate reputation management, media relations, investor relations, employee communications, corporate social responsibility and global sustainability.

At Northwestern University, 46% of full-time undergraduates receive some kind of need-based financial aid, and the average need-based scholarship or grant award is $52,629.

For more information on this course, you can get in touch with Manya Education for a detailed discussion and understanding of requirements. Just share your details and we will reach out to you for a FREE session.