San Jose State University, Bachelor of Science in Advertising - Marketing Communication, 8 Semester(s)

We offer undergraduate degrees in advertising, convergence journalism and public relations, and a master?s degree in mass communications. Timely, ethical and responsible visual storytelling utilizing new technologies is the focus in all our degree programs. We offer students access to scholarships, regional and global internships, and competitive prizes unavailable to students in non-accredited programs. Our faculty are experienced multimedia journalists, photographers, writers, graphics designers and advertising, public relations, and social media executives.

Our graduates have won six Pulitzer Prizes and excelled in careers as online content producers, publishers, editors, news directors, and communication executives.In the world of competitive business, companies are always looking to gain an edge for their products or services. Advertising gets them that edge. Successful modern advertising takes creativity and innovation. The School of Journalism and Mass Communications can give you the skills to make a difference in this dynamic field.The communications industry ch... Read more

We offer undergraduate degrees in advertising, convergence journalism and public relations, and a master?s degree in mass communications. Timely, ethical and responsible visual storytelling utilizing new technologies is the focus in all our degree programs. We offer students access to scholarships, regional and global internships, and competitive prizes unavailable to students in non-accredited programs. Our faculty are experienced multimedia journalists, photographers, writers, graphics designers and advertising, public relations, and social media executives.

Our graduates have won six Pulitzer Prizes and excelled in careers as online content producers, publishers, editors, news directors, and communication executives.In the world of competitive business, companies are always looking to gain an edge for their products or services. Advertising gets them that edge. Successful modern advertising takes creativity and innovation. The School of Journalism and Mass Communications can give you the skills to make a difference in this dynamic field.The communications industry changes rapidly and has become closely integrated.

The School of Journalism and Mass Communications has successfully developed a progressive 21st century advertising curriculum by developing an Advertising and Public Relations agency, Dwight, Bentel and Hall, purely for students. This agency gives the competitive advantage to students who are willing to do what it takes to make it in the advertising industry.The first of its kind on the West Coast, Dwight, Bentel and Hall is an on-campus advertising and public relations agency committed to training students for the real life rigors of these uber-competitive and demanding fields.

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