In a digital-driven global economy, marketing has become one of the most important functions in every organization. Major business decisions, creation of new products, organizational positioning, and targeted marketing campaigns are largely driven by marketing analytics & insights. You can map your consumer preferences to a large extent through marketing insights.
All of the above-mentioned requirements have created a huge demand for specialized marketing professionals at all levels. According to the U.S. Bureau of Labour Statistics – demand for marketing analytics and insights professionals is projected to grow by more than 20% in the next five years. Here at Manya – The Princeton Review, we are listing down the top MBA programs in the United States for those looking to specialize in marketing strategy, communication & marketing analytics.
Stanford Graduate School of Business offers one of the best MBA programs globally. An effective & innovative teaching method and a world-class faculty combined with case studies, industry expert lectures, small-group seminars, simulations, prototyping, role-playing scenarios, hands-on experiences, project-based courses add up to an experiential learning experience. Along with functional knowledge, the MBA program helps in shaping the leadership skills of the students along with giving them a global experience.
While studying marketing as an elective, students learn and strengthen their marketing fundamentals through a range of topics such as Customer Acquisition for New Ventures, Marketing Research, Serious Business, Persuasion, The Travel and Airline Industry, Applied Behavioural Economics, Rethinking Purpose, Consumer Behaviour, Monetization and so on.
Summer projects are designed to give students an immersive experience by spending at least four weeks during the summer, working on projects for a sponsoring organization in an industry.
Amazon, Google, Adobe, Accenture, Dell and more
The UCLA Anderson MBA program offers a world-class academic experience, a highly collaborative student culture, real-world business research and multiple consulting opportunities. The marketing career path prepares students to become leaders in the business world and experts in their domain.
The marketing specialization program covers an understanding of the consumer and trains students in marketing fundamentals, quantitative research and financial modelling through subjects like Brand Management, Product Management, Marketing Consulting, Product Marketing, Marketing Analytics and Sales/Account Management.
Some of the sample electives are Price Policies, Consumer Behaviour, Business Plan Development, New Product Development, Digital One-to-One Marketing, Financial Reporting and Equity Valuation.
BCG, Google, Adobe, Amazon, Walt Disney, General Mills, Mattel, Microsoft, Nike, AT&T, PwC and more
Whether one is interested in B2B or B2C marketing, the MBA specialization program from Kelly School of Business covers the art and science behind placing customers, products, and services together at the right price and the right time with a marketing major.
The course covers aspects of business marketing that combine marketing expertise with an understanding of how finance, supply chains, organizational behaviour and strategy affect the B2B transactions, marketing-related consulting and entrepreneurial innovation/supply chain.
Major electives start from Applied Marketing Research, New Products Management, Marketing Intelligence Management, Consumer Insights, and Pricing Management to Digital Marketing.
Target, Procter & Gamble, Conagra, Nestlé, General Mills, Ford, and many others.
The Foster School of Business located in Seattle is home to a thriving business community and successful start-ups. The strong connection between city and school results in a wide range of hands-on learning opportunities like internships and consulting projects for MBA students.
While the Full-Time and Evening MBA programs do not include minors or tracks, the Marketing Analytics Specialization trains students on how to use cutting edge analytics to better direct a wide variety of marketing decisions. The specialization in Marketing Analytics consists of three courses:
Customer Analytics covers statistical modelling and coding techniques that help individuals manage the customer relationship
Analytics for Marketing Decisions covers analytic models that can be applied to real, large-scale databases to improve and automate firm-level marketing decisions.
Digital Marketing Analytics covers search and display advertising, email marketing, attribution models, social media strategies, and two-sided platforms.
Accenture, Boston Consulting Group, Deloitte, Eleven 11 Solutions, Tek Systems, Shiseido Americas, Starbucks and more
MBA in marketing at McCombs School of Business, Austin offers a course that covers all aspects of the marketing function necessary for students to learn before entering the corporate world. The course is intended to convey key elements of marketing through concepts that provide a stepping-stone to further coursework and experience in marketing.
Different sections of the course include studying role of marketing as part of overall corporate strategy, understanding how to define markets, how to develop marketing offerings that include conceiving and developing products & services, delivery intelligence, communicating with customers and different methods of data collection and data analysis.
The course is taught through the use of a combination of lectures, readings, and applications to provide students with a strong understanding of marketing vocabulary, concepts, activities and projects.
L’Oreal, Wal-Mart, Frito-Lay, Target, General mills, Facebook, Apple, Google, Tesla, Samsung and Macy’s
MBA in marketing at Ross School of Business as a program covers everything from strategic brand management to mastering sensory marketing. The course covers Market Planning, Brand Management, Marketing Research, Design & Analysis, Marketing Engineering & Analytics and Digital Marketing – Applications & Analytics.
As part of the core curriculum, students get to work with an organization on solving a real business problem before their summer internship. Students have had the opportunity to work with organizations like Facebook, Kellogg’s and Sprangler under these projects.
Nothing prepares leaders like a real experience. At Michigan Ross, as a student, you’ll find more opportunities to learn business by doing business than at any other MBA program.
Amazon, Google, P&G, Medtronic, Pepsico, J&J, Citibank and more
Objectives of this course are to demonstrate the role of marketing in the company; to explore the relationship of marketing to other functions, and to show how effective marketing builds on a thorough understanding of buyer behaviour to create value for customers.
Throughout the program students learn how to: Make marketing decisions in the context of general management, Control the elements of the marketing mix—product policy, channels of distribution, communication, and pricing, to satisfy customer needs profitably and assess this knowledge in a brand management simulation.
Other topics in the program include AI in Market-facing Functions (AIM), The Business of Entertainment, Media, and Sports, E-Commerce: Strategy, Growth, and Analytics, Field Course: Entrepreneurial Marketing, Pricing Strategy: Monetizing and Growing the Business, Sales Management & Strategy to name a few.
Bertelsmann, BayoTech, Clean Energy Ventures, Dell Technologies, Eli Lilly & Co., Frontier Capital Management, GE Healthcare, McKinsey & Company, National Football League – NFL, Tesla, Zephyr Management, Nike and more.
The MBA in marketing analytics and insights program at the University of Wisconsin focuses on behavioural economic approaches for students to understand how consumer decisions are made and what are the keys to use consumer data to measure brand equity.
The program follows applied learning experiences, including the hands-on application of marketing research tools and techniques, as well as training in leadership and consulting. Students have the opportunity to gather and analyse real consumer data and present insights to industry leaders as part of the Student Consulting Program.
Students find placements as market research analysts, consumer strategists, and specialised marketing consultants. Extensive consulting and internship experience in a variety of marketing research fields, along with the A.C. Nielsen Centre’s engaged External Advisory Board helps students find marketing placements at top companies. The average base salary of an MBA graduate in marketing was $109,333 (Class of 2019).
Adobe, AbbVie, General Mills, PepsiCo General Mills, Procter & Gamble, Wrigley, and Kimberly-Clark
Inspiring responsible business leaders for uncertain, unprecedented times. Darden MBAs dive headfirst into a rigorous core curriculum, matched only in its intensity by its career rewards. Through the case method, students learn by doing day in and day out — a Darden-specific approach that’s earned plenty of decoration along the way, including being named the best business education experience in the U.S. by The Economist.
The marketing MBA program provides students with an introduction to consumer behavior & marketing analytics. Using cases, technical notes, and a large-scale interactive marketing simulation, the course challenges students to build a set of frameworks that will be useful for analyzing the wants and needs of potential customers, creating products & services that potential customers value, and delivering those products and services to the marketplace at a profit.
Specifically, students will learn how to segment a market effectively and target groups within the broader market for intensive business-development efforts. They will learn how to price a product, both in consumer and B2B markets. Integral to the pricing decision will be the effective use of analytical tools to determine product margins, rates of cannibalization across products marketed by the same company, and break-even sales in the face of different price and cost scenarios.
Students will also be exposed to basic marketing research and the interpretation of that research, methods for evaluating the efficacy of marketing communications, and methods for developing and evaluating an effective sales force. Students should finish this course with an enterprise-wide perspective of the marketing function and its value within an organization.
The Darden full-time MBA experience is uniquely transformative, delivering 21 months of unmatched learning access.
Amazon, American Express, Goldman Sachs, Microsoft, McKinsey & Co. and more
Kellogg School of Management is considered one of the best schools for a high-quality marketing program. The marketing department has one of the best faculty dedicated to excellence in marketing-related education and research. Their innovative approach has produced highly valuable research ranging from marketing analytics, consumer behavior, cultural marketing, advertising effectiveness, and the development of marketing principles and new products that have benefited both the students and the industry at large.
The marketing specialization program provides students with the customer behavior and marketing analytics tools needed to create lasting customer advantage. It also provides marketing strategy frameworks that enable firms to apply these insights when creating and responding to disruptions in the marketplace. Students who complete the marketing major, understand how to deliver superior customer experiences that strengthen competitive advantage and drive sustainable growth.
Omni-channel Experience Strategies, Business-to-Business Marketing, Advertising Strategy, Launching New Products & Services, Marketing Strategy for Growth, Strategic Brand Management, Services Marketing & Management, Technology Marketing, Consumers, Culture, and Leadership Suite and Boardroom Dynamics, Marketing Consulting Laboratory, Growing Businesses, Growing People, Customer Loyalty, Ethnographic Customer Insights, Digital Marketing Implementation, Behavioural Marketing Science, Entrepreneurial Tools for Digital Marketing, Marketing Luxury and Biomedical Marketing.
Amazon, Google, Accenture, KPMG Strategy, Agoda, Citi, McDonald’s, EY, H&M and more.
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